Dickey's Barbecue Pit is a true American success story. In 1941, Travis Dickey, a World War I veteran, opened the first Dickey's Barbecue Pit in Dallas, Texas. Dickey's Barbecue Pit quickly became known throughout Texas for their mouthwatering hickory-smoked barbecue, popular catered events and the iconic Big Yellow Cups.
With the Dickey family still at the helm, Technomic named Dickey's Barbecue Pit the nation's fastest growing restaurant chain and Nation's Restaurant News also named them a Top Five Growth Chain. The brand has come a long way from Travis Dickey's first location. As the fast casual chain racks up recognition, the Dickey family still serves up the same quality barbecue recipes handed down from generations coupled with the same Southern hospitality, only on a much larger scale.
It's true. People may be busier these days but they still want wholesome, quality comfort foods that they feel good about serving their families - only a little quicker. Dickey's knows it's the details that make customers come back and attracts franchise owners to the barbecue business. Join us for a smoking opportunity as we take barbecue to a national audience and eventually international.
"We studied every concept out there, what they'd done right and where'd they'd gone wrong. I saw a lot of chains becoming what they're not. Others got confused about what their core values were," said Roland Dickey, Jr., president and CEO of Dickey's Barbecue Restaurants, Inc. in a 2014 interview in Restaurant Business Magazine. "Every company has to find a balance. You have to remain relevant to the consumer without surrendering your core values."